9/11/2023 0 Comments Peter marino architect seul![]() the dynamism of the rectangular volumes cleanly contrast with the baroque glass shields of the building’. ‘the interior stone flows in from the exterior. ‘the interior spaces were designed with a miesian rigor to more strongly emphasize the billowing energetic sculptural quality of gehry’s exterior,’ says marino. the american architect used the vast volumes to create contrasting spaces, from the 12-meter-tall (39ft) entrance hall to more intimate lounges. inside, the building’s five floors contain a host of ‘retail universes’ designed by peter marino. dyed with vivid pigment, these to scale sculptures are inspired by the architect’s models of trees, which are crafted from a single piece of paper. Louis vuitton maison seoul’s windows present a colorful cluster of paper trees, developed in collaboration with frank gehry. ‘I still remember clearly the powerful impressions I had stepping up from the garden of jongmyo shrine.’ ‘what struck me when I first visited seoul nearly 25 years ago, was the relationship between the architecture and the natural landscape,’ gehry explains. the façade culminates in waves of louvered panels, which frank gehry designed to give the impression of flight. The entire front of the structure is clad with glass, beginning with a high zig-zagging vestibule and window, leading up to a series of enclosed terraces. as well as the different ‘retail universes’ designed by peter marino, the building also includes a space on the upper level that currently hosts an exclusive collection of giacometti sculptures. located in the city’s gangnam district, the building is the architect’s first creation in south korea and shares many similarities with the fondation louis vuitton in paris - also designed by gehry. With the House of Dior building, his two great passions, for haute couture and architecture, come together in a unique creation.On the site of a previously existing louis vuitton store in seoul, frank gehry has designed a new ‘maison’ for the fashion house that celebrates its strong relationship with korean culture. This sculptural suppleness was my starting point.” The House archives also inspired the building’s final form: the movement of those immense architectural sails is strongly reminiscent of the dresses Cyclone and Cocotte, designed by Christian Dior in 1948. It has a sense of movement that plays with light. “ This white softness is like the couturier’s toile when he’s at work. “ I thought about the movement of the fabrics, the weaving effect s, and I created a facade that would explore these elements,” the architect explains. This new, full-sized location perfectly evokes the history of the House in the most contemporary of visions. These video works, conceived as portholes, reveal fabrics in movement, timepieces and Paris cityscapes. ![]() ![]() The animation Movie Toile by Oyoram is placed around the staircase. The top floor is home to the Café Dior by Pierre Hermé. But also to the Dior Homme space, and to an art gallery with a private salon where photographs by Robert Polidori, among others, are on show. The staircase is conceived as an unfurling ribbon that guides shoppers to the women’s ready-to-wear collections, leather goods, shoes, jewelry, watches and perfumes. In a decor made of wood, lacquers, leathers, amazing weaves and innovative melanges to excite the senses, Peter Marino has chosen to welcome visitors with a suspended sculpture by Korean artist Lee Bul. ![]() Its curvaceous architecture designed by Christian de Portzamparc conceals a wealth of surprises. Dior’s newest address is to be found in Seoul. ![]()
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